Our Story
Roots & Craft was founded on the fundamental principles of organic cultivation and highlighting the authenticity of tea varieties. We are passionate about showcasing the unique qualities of Japanese tea, and we maintain healthy, direct trade relationships with reliable partners who share this same passion. We also highly value the importance of organic farming, and are proud to be a part of the 3% of Japan’s overall tea organic production.
A Hidden Gem: Miyazaki Prefecture.
Nestled on Japan’s southern isle of Kyushu, Miyazaki is a realm of pristine air and captivating landscapes. Often overshadowed by its famed neighbors - Shizuoka and Kyoto - Miyazaki's unique climate cocktail of gentle rainfalls and abundant sunshine positions it as an unsung hero in the realm of premium tea cultivation.
Our principles
-
Nature's Embrace: Organic
Through age-old organic farming practices, we merge the essence of aged mushrooms, residual tea, and ocean seaweed to breathe new life into our partners' fields' soils. This endeavor is our tribute to nature, ensuring a harmonious balance between the sea's depths, the forest's serenity, and our tea sanctuaries.
-
Pure Essence: Single Origin
Our journey is defined by authenticity. We dedicate ourselves to "single farm" and "single variety" sourcing, shining a spotlight on each tea's distinct characteristics and the artisanal finesse of its creator
-
Spring's Whisper: First Flush
Our pursuit of excellence takes us to the season's dawn – the "first flush". Harvesting the young, tender leaves of early spring, we ensure that our tea embodies unmatched freshness and quality.
-
Handcrafted Legacy: Small Batch
Our ethos is intertwined with the values of tradition and integrity. By cherishing our bond with tea farmers and roasters, we stand firm in our commitment to small batch cultivation, capturing the essence of tea at its most genuine, harvested with ethical and responsible hands